Centred around the power of a great dress, Tuesday Label blurs softness and strength with their feminine yet playful signature aesthetic.

’Our EVERYTHING IS GOING TO BE ALRIGHT mantra has become something of an icon!
We first ran it a number of years ago now when I personally wanted a tangible, everyday reminder to hold on through the tough times. I think we all experience seasons in life that can be really challenging, and trusting that things will be okay helps bring mental strength. We’ve found that literally wearing this statement not only makes the wearer feel uplifted but also those that see it! It adds a smile and encourages conversation too. It’s been a positive reinforcement for so many, either wearing it as a message for themselves or even in support of someone else. And so it was a no-brainer to bring this powerful mantra back in a new design, to be shared with the greater Breast Cancer Cure community. Unfortunately, cancer is something that has touched many of our lives in some way, and breast cancer, in particular, feels personal to all women.

It’s an absolute honor to be part of this campaign to help fund a cure’ - Biddie